Opinions on eSports sponsorships in China 2020

Published by
Lai Lin Thomala,
Aug 11, 2022
More brands are jumping on the bandwagon to reach young consumers through sponsoring eSports tournaments. A consumer survey found that almost 49 percent of Chinese eSports fans considered brand sponsorships good for the long term development of eSports leagues, as per results in January 2020. However, only 6.9 percent of respondents stated that sponsorships had no impact on spectator experience.

Perception on current eSports sponsorship situation among eSports fans in China as of January 2020

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Release date

April 2020

Region

China

Survey time period

as of January 2020

Number of respondents

1,500 respondents

Special properties

based on iClick community online survey

Method of interview

Online survey

Supplementary notes

Original survey question:
How do you think about brands sponsoring eSports tournaments?

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