More brands are jumping on the bandwagon to reach young consumers through sponsoring eSports tournaments. A consumer survey found that almost 49 percent of Chinese eSports fans considered brand sponsorships good for the long term development of eSports leagues, as per results in January 2020. However, only 6.9 percent of respondents stated that sponsorships had no impact on spectator experience.
Perception on current eSports sponsorship situation among eSports fans in China as of January 2020
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Share of eSports fans
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iResearch. (April 30, 2020). Perception on current eSports sponsorship situation among eSports fans in China as of January 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1222231/china-opinions-on-esports-sponsorships/
iResearch. "Perception on current eSports sponsorship situation among eSports fans in China as of January 2020." Chart. April 30, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1222231/china-opinions-on-esports-sponsorships/
iResearch. (2020). Perception on current eSports sponsorship situation among eSports fans in China as of January 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1222231/china-opinions-on-esports-sponsorships/
iResearch. "Perception on Current Esports Sponsorship Situation among Esports Fans in China as of January 2020." Statista, Statista Inc., 30 Apr 2020, https://www.statista.com/statistics/1222231/china-opinions-on-esports-sponsorships/
iResearch, Perception on current eSports sponsorship situation among eSports fans in China as of January 2020 Statista, https://www.statista.com/statistics/1222231/china-opinions-on-esports-sponsorships/ (last visited August 24, 2024)
Perception on current eSports sponsorship situation among eSports fans in China as of January 2020 [Graph], iResearch, April 30, 2020. [Online]. Available: https://www.statista.com/statistics/1222231/china-opinions-on-esports-sponsorships/